Woolrich John Rich & Bros has always been synonymous with high quality production. Its founding principles are based on tradition, exploration and a continuous search for technical innovation and new materials. These characteristics permeate both the brand’s philosophy and its products.
Photography is one of many ways through which Woolrich John Rich & Bros. pursues and engages different worlds and principles, and for the Fall / Winter 2016 campaign, Woolrich collaborated with conceptual photographer Jackie Nickerson on a road trip to its historic Woolen Mills in Pennsylvania both to celebrate the brand’s origins and uncover its next chapter.
Woolrich John Rich & Bros., on the occasion
of the 90th edition of Pitti Immagine Uomo, presents its S/S 2017 collection, a fusion of performance and mobility, and the exclusive Woolrich E-Bike, produced with Deus.