Woolrich draws inspiration from human perseverance for its new Fall/Winter 2020 campaign, Without Barriers.
In a time of unprecedented global challenges, Woolrich takes an optimistic position, guided by the brand’s values of capability, progress, the journey and community, showcasing how adversity can create opportunity.
Captured by photographer Josh Olins, the Woolrich Fall Winter 2020 campaign Without Barriers features two avant-garde artists from New York: Lucien Smith and Ana Kraš.
With a cult following among the cool cognoscenti of Los Angeles and New York, Lucien Smith’s star rose to fame in the New York art scene.
His artistic work is typically inspired by the interaction with outdoor elements, such as rain and ice.
Reflecting his own growth as an artist, he created Serving The People™ non-profit platform that supports for emerging creatives.
"Without Barriers serves a wider goal, there’s meaning beyond just making beautiful pictures and that sense of purpose should be the driver in the things one makes."
Ana Kras is the perfect female lead for the Without Barriers campaign.
Originally from Belgrade, Serbia, Ana moved to Los Angeles and then New York to pursue her multifaceted creativity.
Part artist, part photographer, part creative director, Ana’s career spans fashion, art, poetry and more.
"The brand exists for a purpose and reason. It’s not just about fashion, outerwear has a deeper focus on lifestyle and activities. It provides comfort so one can enjoy the cold, wind and rain."